I am Ieva Žiedė
watercolor logo artist
and illustrator
Hello!
Logo
as a piece of art (about me)
I've spent a decade studying and working as a professional architect where strict lines and monochromatic minimalism were EVERYTHING.
But secretly, I've always loved colors and that wild and untamed nature of WATERCOLORS. I feel like I'm a mad scientist, an alchemist at work while every imaginable shade swirls and blends together under my brush.
I love to combine minimalism and expressive watercolor designs in my logos where the font and the illustration complement each other.
Since the beginning of my career as an illustrator in 2019, I worked with Hollywood film companies, musicians, doctors, lawyers, writers, midwives, YouTubers, online shop owners, priests, ice cream makers...and they all had one thing in common. All of them wanted their new logo to be a piece of art.
I am a traditional artist. Meaning, I use good ol' brush and paper. I begin my logo-creating process by sketching my wildest ideas with a simple pencil on a simple piece of paper, scanning them, and presenting all that brainstorming energy to my client. After a thorough discussion, I start creating THE LOGO on the finest handmade 100% watercolor paper.
Once I'm done painting, I scan my creation with a special artwork scanner and upload it to my computer. When the painting becomes digital, I match the perfect font to go with it. Even after it's painted, I can make some changes digitally, if necessary (we can change the color or slightly change/remove some elements). The scanned image can be vectorized and scaled up infinitely. No need to worry that your new watercolor logo will be too small for that side of the building. I promise that your new LOGO will look amazing!
As for the special materials of mine, honestly, nothing compares to an exceptionally high-quality paper. It just does all the work for me. That magical stationery object is my secret employee!
P.S. I did a little experiment with bright red circles and a drop of yellow paint in the middle. I used the exact same method of paint application on every piece of paper. The colors, the brush, the amount of paint was identical in every instance. Can you see how the whole mood changes drastically when you use different paper?